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WHAT TRIP?
Unlike their French or Italian counterparts who would have been rather more
worldly-wise, the marketing department of one English travel company managed to
annoy a significant section of its customers. To promote a service to Paris, frequent
travellers in business class were made a special offer: every fourth trip, their
spouses could travel with them to the City of Romance for free. The campaign was
a great success. That is until the marketing department phoned the spouses of
the customers who had participated in the scheme to ask about the service and
about their impressions of the promotion. Many of the unsuspecting women promptly
replied "What trip to Paris?"
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